First of all, they are revolved on showing PCs faults, the things that go wrong that many people encounter, and then explaining the benefits of the Mac, often letting down the character of PC. They are usually pretty funny, to those who've dealt with both computers and realized that they are indeed true.
I never realized until recently that those commercials infuriate a lot of people. It's something that to this day, I have no idea how to deal with. I have a friend who constantly argues with me that Macs cost a lot more than a standard PC, and while that is true, I have also seen said friend break three standard PCs, resulting in paying almost the same exact amount of money as it would cost to buy one Apple computer. And I am someone who has done the worst things for my computer, ie. spilling Yoohoo on the keyboard, dropping it onto the floor countless times, and breaking the disc drive (something I still have no idea about what happened), so I know what it is like to injure important parts of my computer. But the thing is, I have never had to replace my computer, or spend money for new parts, due to the amazing-ness that is Genius Bar, and also the one year warrantee that comes standard with all Macbooks.
My computer still stands, exactly the same as when I bought it, and I got excellent service when things went wrong. So while yeah, it is a lot more money for an Apple computer, it pays out in the end, because you are paying for quality. I've heard so many people exclaim in public, "God, I hate Macs." I just don't understand how people can hate a product that performs well. I've also heard that Apple consumers are like a cult, which makes no sense at all. It's just the majority of people who flock to the company that gives great service and makes amazing products, from the iPod to the newly Macbook Air. 
Wise piece of advice: Don't shake the Yoo-Hoo until you're sure the cap is on.
And I still think the Mac and PC guys are friends, no matter how much people tell me otherwise.
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